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Beyond Greenwashing

The fashion industry is a leading contributor to environmental degradation. And while brands increasingly claim sustainability, greenwashing distorts the truth — misleading consumers and masking real progress.

This EU Green Week 2025 partner event, “Beyond Greenwashing — Space for a Truly Green Fashion,” explores how space technology, AI, and blockchain bring traceability, transparency, and trust to the fashion sector.

Free Online-Event with Zoom

Beyond Greenwashing –
Space for a Truly Green Fashion

Hosted by Fashion for Biodiversity

EU Green Week 2025 Partner Event

Key Topics:

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About the Event:

Date: 3 June 2025
Time: 17:00–18:00 CEST


Organizer: Fashion For Biodiversity
Format: Virtual Webinar (Zoom)
Themes: Bioeconomy · Circular Economy · Consumer Policy · Environmental Impact

Sustainability claims in fashion are growing — but so is greenwashing. This webinar explores how space technology, AI, and blockchain can provide verified traceability, enabling the transition to a circular, bio-based, and accountable fashion system. 

 

By integrating satellite data, digital product passports, and smart contracts, fashion can move from misleading claims to measurable impact — supporting EU consumer protection, environmental goals, and the Green Claims Directive.

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Satellite Monitoring for Sustainable Raw Material Sourcing

Confirmed Speakers:

Panelists & Their Expertise

  • Orsola de Castro – Co-founder, Fashion Revolution
    Global champion for ethical fashion and transparency, focusing on circular design and activist-driven change.

     

  • Beatrice Barresi – Senior Sustainable Applications Officer, ESA
    Satellite data expert for sustainable land use and biodiversity tracking in raw material sourcing.

     

  • Annalisa Riccardi – Blockchain & AI Expert, University of Strathclyde
    Researcher in digital product passports and blockchain-powered supply chain verification.

     

  • Jeffrey Thimm – Organic Production Specialist, GOTS
     

  • Renate Künast – ex-Federal German Minister
    Pioneer in green policy and organic certification, advocating for transparency and anti-greenwashing.

     

  • Laetitia Montero – at UNEP
    Eco-Labelling / Digital Product Passports.

The webinar will be recorded and then published on
Linkedin and YouTube

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Format & Agenda

 

  • Opening Keynote – Fashion For Biodiversity

  • Expert Panel Discussion

  • Case Studies – AI and space data in action

  • Interactive Q&A and closing

Beyond Greenwashing –

Space for a Truly Green Fashion

Hosted by

Fashion for Biodiversity

Say Hello …

If you have any questions

Thanks!

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